Sales Forcast :Stormy, Cloudy or Sunny? – Thoughts on game publishing by “A Game of Marketing” blog

May 20th, 2013

A game of Marketing posted an article regarding thoughts that come up during the publishing process.

How do you figure out how many games to publish? And why does it matter?

There are a few ways to come up with this number, but you should do your homework, because getting it wrong can really screw you.

Make too many, and you’ve locked in your money. And you’ll also have a garage full of games.

Make too few, and you’re leaving money on the table. Meanwhile people who would have bought your game, if there was one on the shelf, have now bought a different game.

Maybe in six months when your next run is done and shipped, they might be interested in buying one then. If they haven’t forgotten about your game or moved on to the next new hot game.

In a practical sense there are two approaches, okay, well, three, to use to determine how many games to produce.

1. Make something up. (AKA “WAG” – or “wild-assed guess). 2. Economic/financial approach. How much money do you have to spend and other factors. 3. Market driven approach. How much market demand is there over a certain period of time.

For more details on the approaches, you can visit A Game of Marketing’s website here.