December 13th, 2016
A deal has been struck for broad release of My Little Pony: Tails of Equestria, the roleplaying game based on the Hasbro franchise, in the U.S. and Canada.
Shinobi 7, the game studio co-owned by Ninja Division and Seven Seas Publishing (see “Seven Seas and Ninja Division Form New Game Company”), acquired the rights from European game development studio River Horse Games and Ninja Division will distribute.
“Shinobi 7 primarily goes out and looks for licenses and makes games; Ninja Division publishes their games,” Ninja Division Partner and Sales and Marketing Director Deke Stella explained. “Ninja Division has always been really good friends with Alessio from River Horse. The opportunity for My Little Pony came out. Shinobi 7 made an arrangement with River Horse, because River Horse is European-based, for Shinobi 7 to be able to release the game in North America. Ninja Division does all the publishing and distribution for anything that Shinobi 7 does, so here we are with My Little Pony on its way.”
River Horse, formed in 2010 to market the games of Alessio Cavatore but expanding to take on additional game design roles, has experience in developing games based on licensed properties, including Terminator Genisys (see “’Terminator Genisys: The Miniatures Game’”) and Labyrinth (see “Jim Henson’s ‘Labyrinth’ Comes to Tabletop”). Art for the My Little Pony RPG comes from screen pulls from the My Little Pony: Friendship Is Magic TV show and art from Hasbro’s My Little Pony artists.
Three initial SKUs are planned for March 2017 release:
My Little Pony: Tales of Equestria Core Rulebook, a 152-page full color hardcover.
Tokens of Friendship, 12 gemstones with a collector’s bag.
After these initial releases, new My Little Pony: Tails of Equestria products will be released on a quarterly basis.