Tag Archives: mapp
Feb 12, 2018
North Star Games has introduced a new Unilateral Minimum Advertised Pricing Policy and restrictions to the Amazon.com sales channel.
In order to better serve its retail community, North Star Games, LLC is announcing two new sales policies. Effective today, North Star Games is adopting a unilateral Minimum Advertised Pricing Policy (MAPP). This MAPP will enhance the value of the North Star Games brand and provide long-term benefits to everyone who purchases its products, including both trade partners and consumers. Adherence to the MAPP is non-negotiable for all North Star Games’ resellers and will be strictly enforced to ensure the continued value of its brand.
North Star Games is also issuing a Channel Restriction Notice (CRN) to all its resellers, announcing that it has designated Amazon.com as a restricted sales channel. Effective today, North Star Games will limit its Amazon distribution to two authorized sellers on the Amazon Third-Party Marketplace. The CRN states that resellers who don’t participate in the Fulfillment by Amazon (FBA) program have until February 13th, 2018 to deactivate their listings. Resellers who do participate in the FBA program should sell through any existing inventory by March 9th, 2018 and then stop restocking their FBA listings. North Star Games will work together with its authorized Amazon partners to monitor product listings and remove any unauthorized sellers.
“These two policies will allow our authorized retailers to remain competitive in an ever-changing and dynamic marketplace. We highly value our retail partners and their commitment to providing valuable instore experiences that create memorable moments for their customers and grow the gaming community”, states North Star Games Co-President Satish Pillalamarri. “We look forward to helping our partners grow their businesses by providing enhanced services such as game demos and organized tournaments. These partnerships will allow us to develop an even greater number of the exciting and engaging games that our customers love.”
May 29th, 2017
On May 24, CMON, Inc. announced it has adopted a unilateral Minimum Advertised Pricing Policy (MAPP) that will go into effect on June 1, 2017. Along with the new policy, CMON has restructured its existing hobby distribution network in the U.S. effective immediately. By unilaterally imposing restrictions on minimum prices advertised by CMON’s new distribution network and retail partners, CMON products’ perceived value in the customers’ eyes will be enhanced, which is in the best interest of consumers and CMON’s partners.
With the adoption of the unilateral MAPP, CMON has restructured their U.S. hobby distribution network to ensure efficient and effective distribution of their products to consumers in accordance with the new policy. As of May 24, 2017, the current hobby distributors CMON is working with include Alliance Game Distributors., ACD Distribution, and Peachstate Hobby Distribution (PHD).
The CMON MAPP will only apply to CMON branded products within the U.S., and products with a Minimum Advertised Price will appear on the current MAPP price list hosted on CMON.com. Adherence to the MAPP is non-negotiable for CMON product resellers, and will be strictly enforced by CMON to ensure the CMON brand maintains a high value in the consumer mindshare.
A copy of the CMON MAPP will be available at CMON.com/mapp and the CMON MAPP price list will be available at CMON.com/mapp_prices.