November 17th, 2014
Today, Asmodee – a leading international publisher and distributor – and Fantasy Flight Games – a worldwide recognized hobby games publisher – proudly announced the pending merger of the two companies. The terms of the deal were not disclosed.
The Asmodee Group of game companies will gain access to Fantasy Flight Games’ strong sales, operational and marketing infrastructure in North America, as well as Fantasy Flight Games’ almost-20 years of expertise in game development and multi-language game manufacturing.
Fantasy Flight Games will benefit from Asmodee’s impressive distribution and marketing reach in Europe, greatly improving its product placement and organized play initiatives across the continent.
“I am delighted to welcome Christian and his team to the Asmodee Group,” said Stéphane Carville, CEO of Asmodee Group. “Fantasy Flight Games is a highly reputed publisher within the gaming community. It has demonstrated its ability to create great games and to establish fantastic relationships within the hobby games market and large entertainment companies. Together, we will continue to bring unique, innovative and high-quality games to gamers worldwide.”
“Fantasy Flight Games has enjoyed tremendous growth over the last 10 years,” said Christian T. Petersen, CEO and founder of Fantasy Flight Games. “By joining forces with Asmodee, we’ll be able to continue that growth, expand our international marketing capabilities, and create additional career opportunities for our terrific staff. Most importantly, we can do this while staying true to our vision of creating great products for the global hobby games market.”
Fantasy Flight Games will continue to operate out of its Roseville, MN headquarters, where its hardworking creative teams will keep creating those ambitious and narrative hobby games experiences for which Fantasy Flight Games has become known. Christian T. Petersen will continue as the CEO of Fantasy Flight Games while also becoming a significant shareholder of the combined entity. No staffing changes are anticipated.
Asmodee and Fantasy Flight Games Merger Q&A
A few questions related to the Asmodee and Fantasy Flight Games (“FFG”) merger have been anticipated below.
How will FFG’s and Asmodee’s product lines be affected?
FFG’s new and existing product lines will continue to be developed by FFG and sold under the FFG logo. FFG will stay a fully independent publisher in the Asmodee Group, and intends to keep creating the best games possible. A few of FFG’s products, whose identity may be deemed a better fit under a different Asmodee Group brand, may transition within the group.
Similarly, Asmodee’s existing and new products will continue to be developed by Asmodee’s creative staff and/or affiliate studios, and published under the Asmodee, or the independent studios’, logo. Those Asmodee games deemed a great fit for FFG may transition to FFG’s catalog.
The Asmodee Group has close business ties with a number of important board game publishers, such as Repos, Matagot, Ystari and others. How will the merger impact those relationships?
The union gives Asmodee and its partners access to FFG’s strong logistical and operational presence in North America, as well as access to FFG’s proprietary development tools and manufacturing infrastructure. Beyond those advantages, the identity, product development, marketing (such as website and convention presence) and sales representation of Asmodee’s close publishing partners will be unaffected.
FFG has many important intellectual property licenses. How will these be affected, and will other Asmodee partners and affiliates be able to take advantage of those licenses?
FFG expects to retain all of its licensing relationships, and will work with both Asmodee and its licensors to extend licensing potential to those parts of the Asmodee Group that makes sense for the overall product strategy and the individual license.
How will North American hobby market retailers and distributors be affected by this merger?
There are no immediate plans to change any of FFG’s or Asmodee’s hobby market retailer or distributor relationships in North America.
Most game retailers outside the U.S.A purchase FFG’s product from international distributors, many of whom translate and publish FFG’s product in their local languages. How will these distributors work with the combined entity?
For the foreseeable future, it is anticipated that current and upcoming FFG products will continue to be localized and sold by FFG’s existing international partners. Asmodee intends to work with those same distributors to broaden product availability, marketing presence, and organized play support where possible.
When should international players expect to see improvements to FFG’s organized play programs?
While incremental progress will happen sooner, players should expect that it will take more than a year for all intended improvements to be implemented.